The same amount of resources could instead be diverted into further developing existing services, creating a highly attractive web app instead, or re-investing into the team. Large amounts of investment are now necessary to produce an app of the quality and functionality expected by users. The complexity and richness of today’s mobile apps alone provide pros and cons inherent to the platform. Doing so, however, comes with advantages and drawbacks that have to be considered before embarking on a strategy that connects you with this audience. With the number of smartphone users rapidly approaching 7 billion, the mobile marketplace is a key gateway to reaching users. App store marketplaces are as much about outreach and branding as they are about providing access to resources.
This makes the mobile app a high-value target for teams to reach their users, market their firm, and offer online services.ĭeveloping a quality mobile app is one of the best ways you can show off your branding and organization to new users while providing quality services to those already on board. Mobile applications have become the primary way that people interact with online services today.
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